Paid Social Specialist Full Time Permanent

Are you a Paid Social Media Manager looking for freedom to make their mark in-house? Full of ideas and passion? 

 

We are looking for an experienced Paid Social Media Manager to join the Marketing team of a 100% renewables energy supplier in the UK. Taking responsibility for performance media from strategy to execution, you’ll be working alongside commercial and marketing towards ambitious direct-to-site customer acquisition and retention targets.

You’ll play a key role in establishing a challenger brand in its second year in market, not only shaping its performance media landscape against competitors but also pioneering an in-house media model. If you’re looking for freedom to make your mark in-house, this role is for you!

 

Here’s a taste of what you’ll be doing

Developing media plans in accordance with commercial objectives (customer retention and acquisition)

Defining adequate customer targeting and campaign framework in relevant platforms

Setting Google Analytics funnels and optimisations towards optimum campaign tracking

Campaign implementation in collaboration with in-house Marketing and Creative teams

Daily analysis and bidding optimisation

Managing annual budget with transparency

Proactively optimising the conversion funnel in collaboration with Front-end, Creative, Marketing and Dev teams

Owning reporting to wider stakeholder group, highlighting optimising opportunities and risks

Strong collaboration with PPC Manager for a holistic funnel approach to performance media

Agile campaign planning and optimisation in light of changing market conditions

Collaborating with ATL media agency to effectively amplify other channel activity

Collaborating with Marketing teams on media activity to avoid cannibalisation

Branching out to cover PPC media activity ad-hoc

Building and maintaining relationships with Platform partners such as Facebook

Driving media excellence by sharing best-practice with Marketing and Creative teams

 

 

Are we a match?

We’re looking a someone with the following experience and skills;

Proven experience in developing media strategy and execution

Ability to own comprehensive reporting and data analysis

Proven record of driving acquisition and retention media metrics

Ability to adapt strategy to changing priorities and market conditions

Excellent knowledge of social platforms such as Youtube, Facebook, Instagram, Twitter, Linkedin and Smartly

Proficient knowledge of Google Analytics

Comfortable challenging the status quo

Comfortable with full autonomy and start-up environment

Experience with test-learn approach to campaigning

Proven ability managing large media budgets

Experience managing stakeholders

Ability to handle multiple work-streams at pace

Excellent attention to detail

Experience in paid search media is a plus

Knowledge of energy industry is a plus

 

Do you?

Have the ability to see problems as opportunities and have a creative and proactive approach to problem solving

Take initiative and enjoy exploring and expanding your role

Want to be part of a growth culture – every week will be different

Have strong organisational skills and hawk-eye attention to detail

 

Are you?

Curious and enjoy learning

Happy to make your own decisions, fear of failing doesn’t hold you back, it drives you forward, learning all the time and taking responsibility

A team player – enjoy being part of a team, knowing the part you play in your teams’ success, committed to giving your best and share learnings

Open to new technologies & new ways of working

Comfortable with ambiguity